More on Red Bull and Infiniti

Posted: March 1, 2011 in Formula 1
Tags: , , , ,

Red Bull Racing and Infiniti have confirmed a deal which sees the car manufacturer become a major sponsor of the team for the 2011 and 2012 seasons.  Earlier speculation here, there and pretty much everywhere (at least most of us were speculating.  The BBC, bless them, reported this as fact some days ago…) had suggested the Renault engines could be rebadged as Infiniti but this will not be the case – the cars remain Red Bull Renaults.

For Infiniti, this is indeed all about brand awareness, as we mentioned earlier.  Prominent sponsorship on the nosecone and rear wing of the Red Bull RB7 will be seen all over the European markets Infiniti are preparing to enter, along with the Asian and Middle Eastern markets in which they already have a minor presence.  Formula 1 remains a Euro-centric sport for now and recent expansion to South Korea, Singapore, Abu Dhabi and India, along with a proposed Russian race, makes the sport an excellent marketing vehicle for the Nissan-owned brand.  It also can’t hurt that in 2012 the series returns to the USA, their largest single market.

The move looks to be a precursor to a technical collaboration between the two organisations.  No firm details are in place at present but it’s likely that any co-operative projects will be linked directly to technology with road car applications.  Nissan have received critical acclaim for their battery-powered Leaf road car, so the battery-driven KERS systems making their F1 return this year will surely be of particular interest.

  1. Jessica says:

    wicked, more crazt red bull races to come!!!

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